Want to know what’s more important than an extensive mailing list? The relationship you have with them. That’s why following these simple steps to make your list more profitable is a must.
Let Your Email List Get to Know You
It’s true. You can have 100,000 people on your list, but if they don’t know you, and worse, if they don’t trust you, then that’s extensive list is worth nothing, and even the best business mentors cannot help you then.
So how can you start building relationships with your email list? It’s easy! Just follow these simple steps and watch your sales grow:
Introduce yourself to Your Email List
People want to know, who are you?With whom they’re dealing, so tell them a bit about yourself. Don’t be afraid to get personal – share things like where you were born, your hobbies, or even funny stories from your past. The more personable you are, the better response you will get.
Interact by Asking Questions
Knowing your list is just as important as getting to know you, so remember to ask them questions. It can be anything from what product they would like to see next or what they think of your latest blog post.
Be Generous with your Email List
Who doesn’t like free stuff? Offer discounts, coupons, or promotions to encourage sales and loyalty. Everyone loves a good deal!
Connect with Other Peoples Email Lists
Reach out to people in complementary businesses who have email lists similar to your own and see if there is potential for collaboration. As per international business mentors, the more relationships you build with others, the more extensive reach your message will have.
Follow up with Your Audience
Remember your list after emailing! Make sure you follow up with them and thank them for their time and attention by responding directly to comments or questions they have asked.
A small, engaged email list with great relationships can pay off. You don’t need to be an internet guru or have the latest marketing software – you need to ensure your email list is full of people who love what you do.
Connie Ragen Green, who is an expert of Internet marketing and wrote the book “Huge Profits with a Tiny List,” made more than $100,000 in one year while only having 600 people on her mailing list! So if your email list is less extensive than you want it to be, don’t worry. Instead, focus on developing good relationships with the people on your list. This development will pay off financially if you do it in the right way with the help of mentors in the business.
Things you might want to say to your email marketing list are:
From the bottom of my heart, I want to express immense gratitude for my excellent and devoted email list.
I’m here to lend a helping hand whenever you need it – take it as advice or assistance from my products/services in any possible way.
To express my gratitude for your loyalty, I’d like to share stories of how people have already benefitted from what I’ve provided.
Take advantage of the fantastic discounts and promotions now; make sure to take full benefit of these extra savings!
Last but not the least: a huge THANK YOU for joining the most impressive email list out there!
Stay in Touch
Far too often, women in business make the critical blunder of not giving enough attention to their email list. It is easy to overlook emailing your subscribers when you only have a handful on your roster.
However, as per women business coaches, you must stay consistent with sending emails because those numbers will eventually grow even if there are few people on your list now. Don’t let procrastination get in the way of building relationships!
Days turn into weeks. Weeks become months. Pretty soon, you will realize it’s been 187 days since you last sent an email. Yikes! That’s no way to build a relationship.
Make it a point to mail your list at least once per week so that they don’t forget who you are (and why they subscribed in the first place).
Don’t Ghost Your Email Subscribers
It’s time to stop ghosting your email list! Your subscribers signed up with you for a reason – they want to hear from you. Ignoring them isn’t doing anyone any favors – not yourself, not your sales, and indeed not your subscribers.
Email marketing is essential to any business and shouldn’t be something that fears you. Take the time to craft engaging and informative messages and share the content with your audience that will find it valuable. You’ll soon see how powerful email marketing can be!
Don’t let fear stand in the way of your business growth; instead of it, take advantage of all the great benefits of email marketing offers and get business mentoring for an even better guide. It’s always possible to start reaching out to your email list and building relationships with them.
So go ahead, don’t be scared – fire up your email marketing program and start engaging with people who are already interested in what you offer! It’s time to stop neglecting the power of a good email list.
We all are afraid of being extremely visible.
As a woman, people have always told us that we are more than something from our whole lives, haven’t we? So the last thing we want to do is be ‘too much’ for our target audience. But the problem is that we need to be more. If you stay present in the hearts and minds of the people you want to help, they will remember to buy from you when they are ready to buy.
It is that simple.
If someone unsubscribes from your list, don’t take it to heart. There are better times for those subscribers right now. They may need to be the right customer for you.
Instead, focus on the potential of building a solid email list that will bring you sales in the future. Email marketing is one of the most powerful tool, to reach customers and build long-term relationships. You can keep emailing your subscribers regularly with offers, discounts, and updates about your business. This reminder will help you to convert more leads into paying customers and boost your sales.
So don’t be discouraged if someone unsubscribes from your list – keep growing it! Who knows, they’ll come back soon enough when their needs align better with what you offer.
Always Keep Their Best Interests in Mind:
Making money is great. Ultimately, that’s everyone’s goal. But there are better ways to go for it than hammering your list with endless offers. Remember, you’re building a relationship, which means constantly asking yourself, “Is this in the best interest of my subscriber?” When you email with a genuine desire to help your reader, it will always be well received.
According to online business mentors, your email list is much more likely to convert if they can trust you and feel that you are looking out for their best interests.
Therefore, offer more tips and advice than sales pitches and promotions. Show your subscribers that you understand them by providing information relevant to their needs. This will not only turn them from readers into customers, but it will also make them loyal fans of your brand.
So whenever you send emails, ask yourself: “Am I giving valuable content or just selling?” Doing the former will bring results far beyond anything the latter could achieve.
Remember, They Need You!
Here’s another all-too-common mistake newer list owners make: assuming “someone else has already done it/said it/mailed about it.”
This assumption could not be further from the truth, and here’s why: Your subscribers count on you to give them the information they need. They’re looking towards you for your advice. They need your insight into the proper training and maps business coaching programs, which software to buy, and what blogs to read.
And it doesn’t matter if other coaches are discussing an offer or have developed a similar e-Course. Because for some people, the message will only make a connection when they hear it from you.
Your email list is more than just a way to send sales emails and make money. It’s an opportunity to build relationships with your subscribers and provide them with valuable information that helps them to remain engaged.
Email marketing can be powerful if done correctly, so feel free to create multiple emails every week. Focus on creating content that educates, entertains, or inspires your readers in some way, and you’ll see actual results from your email list.
The bottom line? As with most things, quality trumps quantity regarding list building. Just because you don’t have thousands of subscribers is no reason to avoid mailing them, and it’s not an excuse for back-burning your business coaching for women and training courses.
Remember, your subscribers are counting on you. So, remember to show them some love.