How to distinguish if your business ideas has the potential for success?

You might have just one idea or you might have lots of ideas. Before starting your business, try to figure out if your concept will be successful. This might seem hard at first, but doing some research and planning will help you find the best option. And when you realize what a great opportunity is waiting for you, it will make you even more excited!


When I was younger (and even now), I adored the film Chitty Chitty Bang Bang. Do you know it? Dick Van Dyke plays an inventor who has neverending ideas that are never fully realised due to them not being recognized or brought up to commercial viability. This movie served as a reminder that sometimes, no matter how ingenious our ideas may be, they will remain uncharted if we do not take strides toward manifesting them into reality.


He reminds me of a person who starts their own business. This person never gives up, especially when things are tough. Most of us have jobs that take up all our time. We need to find an idea for a business that will make us rich and change our lives forever. But it is hard to know if an idea is THE winning idea.


How do you come up with a good business idea?

One of the biggest struggles for aspiring entrepreneurs is finding a business idea that will bring their entrepreneurial dreams to fruition. It can be a heartbreaking situation when you are bursting with ambition and have no direction in which to channel it. So, how do we discover an original concept?


To truly succeed in business, you need to discover your purpose and uncover your why. Having a deep knowledge of yourself is essential when it comes to finding the perfect fusion between passion and product that will bring about an innovative business concept.


How do I know if my business idea is good?

Determining if your idea is worthwhile requires the work you do to explore it. There’s no single answer to this question, and market research should be conducted as soon as possible. The key to success with market research is talking directly to those who will buy your product or service – not simply friends, family members, or acquaintances. That way, when it comes time to sell your ideas in the real world you’ll already have an understanding of their desires and needs.


Quality research necessitates acquiring precise data from those who matter most. Even though you may receive adverse input, try not to take it personally — this is your opportunity to make progress! Would you prefer dedicating time and resources towards a venture selling an inadequate product or service? Appreciate individuals with the courage and integrity to frankly disclose what they don’t like; their candor can save you from rapid collapse.


Your brilliant business idea needs to pass a few tests.  Here are some of the questions you need to ask yourself before you start your business.


  • Have you stumbled upon something unique that no one else is doing yet? Use this as insight into your brilliance or lack thereof. If the answer to your question is yes, then consider why nobody has done it before. Maybe you’ve discovered a totally new concept and if so, make sure to put it through extensive market research.
  • Be cautious of why nobody else is doing this already – it could be an indicator that your idea is one-of-a-kind or a sign to the contrary.
  • With so many competitors in the market, it is essential to develop a strategy that will make you stand out from the crowd. If you want to succeed, take time to identify how your services and offerings differ from those of others.
  • Are you actively seeking solutions? If so, you are on the right path to identifying what problem your business will address.
  • Not only do family and friends offer unwavering support, but strangers usually give more honest feedback since they don’t have a close connection to you. The appreciation of outsiders is the most valuable affirmation anyone can receive.
  • Does your idea have clarity – if people comprehend it quickly when you share it with them, you’ve already taken a step forward. 
  • When formulating a new idea, seek out individuals who will candidly tell you what makes them uncomfortable about it. This feedback can be invaluable in perfecting your design to its finest details. No matter how much passion you have for the project or strong emotions that may arise when someone expresses their doubts, try pushing those aside and instead inquire why they feel this way – chances are something is missing from the bigger picture that only they can see!

What product is best for business?

Don’t waste your time chasing after the next ‘hot’ product in pursuit of quick riches. The modern business landscape is all about sustainability, so if you want to be successful and have longevity, look for products that match what works for you rather than looking for the best universal solution on offer. There isn’t a single perfect product out there – it’s finding one that fits your own needs which will help you become more profitable! 


When selecting the ideal business venture, passion should be your priority. After all, you’ll endure difficult times and decreased revenue during this journey; thus, having a sincere enthusiasm for your product will make it all worthwhile. As an entrepreneur, you must have faith that things will work out as planned — even if no one else does. Believe in yourself and go with what fulfills you: the product or service that makes you jump out of bed each morning!


What is the best business for beginners?

Don’t be disheartened by the fact that you’re a beginner; rather, use it as an opportunity. Every business owner at one point and time was in your same exact shoes! Business ownership is essentially all about learning from mistakes and leveraging your own experiences to succeed. Don’t let being new stop you from pursuing greatness- if there’s anything to take away here, it’s that every single person has the capacity for success within them, no matter how inexperienced or novice they may feel going into any particular venture.

What are the most successful small businesses?

The key to a successful small business is ensuring that customers have an unforgettable experience. It’s not just about offering outstanding products and services – it’s also about how you manage the customer journey from purchase to follow up, which can be the ultimate differentiator for any business. To make this happen, you need to genuinely care about what you do and show your enthusiasm throughout the entire process- because when passion is lacking, customers will definitely sense it – if they don’t feel appreciated or valued then why would they buy from you?

What products are in high demand?

There are many components that determine if a product is in demand or not. It could be due to the current market trend, where customers are looking for something fashionably forward and limited supply creates higher demand. This can work to your advantage by having an item sought after by consumers – but remember, trends change rapidly and what is popular today may be outdated tomorrow!


Relying on trends and fashion is often a treacherous endeavor, as styles change rapidly. Unless you are in an industry like fashion which requires it of you, this business model can be difficult to maintain. Piles of lists give us countless ideas for businesses we could start – but I never suggest starting one merely for the sake of doing something. After years of trying this route myself, I learned that success isn’t guaranteed when your heart’s not fully invested; even if money is made it will feel more like hard work than anything else.


"You can’t wait until life isn’t hard anymore before you decide to be happy." Nightbird.

My definition of success? To be content. Sure, I know some will insist you have to grind and hustle non-stop to make it big; but that’s far from the truth! Working hard won’t guarantee a successful outcome. In my view, true success is finding content contentment meant. You may hear people claim that you must relentlessly labor and just hustle to be victorious; however,, this isn’t accurate. Exerting effort does not guarantee accomplishment – – don don’t let anyone fool you into believing that a get-rich-quick plan or promoting the most recent trend will provide what your heart desires.


Money isn’t the only motivating factor to go into business. I ask all my clients why else are they doing it. Because the profit doesn’t land in your bank account overnight. You have to spend first, and that can hurt for a while. But this is where you get tested, do the ‘hard’ part. You will probably question your idea and yourself. Having support from a coach, mentor, or trusted advisor is critical to shorten the time from starting to profit.


No matter who you have on your support team, ultimately you are responsible for making decisions and reflecting on them. Even if your venture has been initially successful, you may reach a point where progress stops – that is part of owning a business! Nonetheless, don’t let this stop you from pushing yourself further to make an impact.


Your beliefs, inhibitions, and anxieties are examples of the walls that could hinder business success. To go about it expecting a guarantee of triumph with one momentous thought is probably not going to take you where you desire to be.


Go into business because you have a calling, a passion, and a need to create something bigger than yourself.  This is where you will find what you need and want.  Certainly, take care of due diligence to make sure that what you are offering is right for right now, but make sure you align with your vision, and your why, that is where you will find your good idea.


In 2022, I have been through this test. My business has had to restart twice. It has cost money, time, energy, and heart to keep going. I went from being a Fempire Coach franchise owner to being a Fempire Certified Business Coach (a business model change on behalf of Fempire), to teaming up with another coach, who shortly after needed to take care of personal matters and was not able to continue coaching, to deciding to go out totally on my own. The startup feeling is still very fresh for me and it gives me a perspective to relate to the startups I work with.


All business starts with an idea. If your idea is something you just can’t shake, something you believe in with your heart and soul, then do it. Don’t wait for the perfect time to start exploring what that business could look like for you.


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