7 Smart Ways to Make Sales in Your Business; No List Required
Are you looking for different ways to make sales in your business without relying on a massive email list? If yes, then you’ve come to the right place! In this article, I will share seven smart ways to help you in making more sales without needing an extensive email list.
Getting people to sign up for your email list is challenging when you start your business. You have to crack the code by creating the perfect lead magnet with the help of online business mentors, then you need to promote the lead magnet and as a startup, you probably don’t have the budget for ads. (NOTE: I never recommend “paid ads” to my startup clients. Book a session with me to find out why and if paid ads might suit you or not.) Then it would help if you had a nurture sequence, whatever that might be. It all sounds complicated and it can be if you try to make email list building wrong away.
Do you think you can’t hope to make sales simply because you have no list to promote? This kind of self-damaging thought is what holds many promising coaches and entrepreneurs back from creating great things. They believe that without a ready-made audience, there’s no hope for sales, and therefore, what’s the point?
“A small list that wants what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
But the truth is that the sales can come from many other places besides your mailing list, especially if you get mentors for opening business. While a list of active subscribers does allow you to promote to a ready audience who already knows, likes, and trusts you, it’s not the only method that works.
But I get it. You want to make sales in your business now. So let’s dive into the seven ways that you can do without having an email list:
1) Leverage social media
Social media platforms like Facebook, Twitter, and Instagram are unprecedented ways to interact with your targeted customers. By crafting intriguing content that draws people in and steers them toward your website, where they can find out additional information about what you’re offering or selling, you will be able to use social media as an incredible tool for promoting your business. You’ll be able to build relationships with potential clients while exhibiting the products/services that you provide, which should ultimately result in increased sales! Just because you don’t have a subscriber list of thousands doesn’t mean you don’t have a reach of thousands. How many followers do you have on Twitter? Facebook friends? LinkedIn connections? All of these (and many other social networks) are potential customers, and promoting your product on social media can be as easy as making a quick post with a link to your sales or opt-in page.
2) Reach out to influencers
Influencers are always looking for products or services that their followers might love. Research influencers in your industry and reach out to them so they can share your offers with their followers. As per women business coaches, this is a great way to get your message out to a large audience without building an email list. You can partner with influencers with an established following and use their content to promote your products or services. Plus, influencers can offer valuable insights into what their followers want and help you to tailor your offers accordingly.
Email marketing and list building could be a great way to connect with influencers. By engaging them through email, you create an opportunity for them to learn more about your business and the products or services you offer. It helps in building trust between you both, making it easier for them to share their content with their followers to promote your offers. Plus, email lists are a great way to keep track of your influencers and reach out to them with relevant recommendations for their followers.
Start by connecting with influencers in your industry. Reach out and offer them something of value – such as a free product or service – in exchange for their email list or a promotional email campaign about your offering. It is an easy, low-cost way to spread the word and get your product out there.
3) Partner with complementary businesses
You may not have a lot of email subscribers, but you can reach more potential customers by partnering with other businesses that offer services or products related to yours. The next best thing to your own interest factor is the ability to provide leverage to your partner. When you create an affiliate program, you receive their endorsement and ask your friends and colleagues to promote your products in exchange for a commission. They reach out to their list of subscribers with news about your excellent programs. Since they already have a relationship with their subscribers, they pass a little of that trust factor to you. Collaborations can be hugely successful when it comes to email list building.
Try a promotion swap where you promote a complimentary business on your email newsletter once a month, and that business enables you on their newsletter. Following are our top business mentors‘ guidance, you could create a special offer for each other.
4) Create a referral program
Word-of-mouth referrals are invaluable in the business world. Create a referral program that rewards you and your customers for referring more people to your services or products. Word-of-mouth marketing is also an effective way to make sales. You can use their networks to spread the word about your product or service by building relationships with others in your industry.
The most effective email marketing campaigns often involve email list building. When you allow your customers to sign up for your email list, then they can opt-in to join your referral program and get rewards when they refer it to other people for your product or service. It is a great way to encourage referrals and helps to grow your email list of qualified leads.
When creating your referral program, set up email auto-responders and personalized email messages that thank customers for referring others; make sure you are actively engaging with those who refer people by emailing them the updates about your product or service. It will help to build the trust and loyalty with your customers and demonstrate that they made the right decision to refer others.
By setting up an email referral program, you’ll not only be rewarded with more customers, but you’ll also be building relationships and strengthening your email list – both of which are essential for continued success in email marketing. So get started today and start leveraging the power of referrals!
5) Run promotions
Promotions are a great way to get attention. Brands can make epic sales targets when they get involved in well-known promotional periods such as Black Friday, boxing day sales, the end of the financial year, and Christmas. The reason for setting up these promotions is that consumers are often prepared to buy during these times. You may also want to consider promotions that align with your business. A gym might want to capitalize on New Year’s resolutions; a healer may wish to amplify their presence with promotion around Mother’s and Father’s day, as these times can be emotional, celebratory, reflective, and healing.
Use discounts, coupons, flash sales, and other promotions to entice potential customers to buy from you. Please share the details of your promotions on social media and email them to your list of existing customers. You can make sales by offering discounts or special offers. You can use email marketing or social media campaigns to announce these offers and entice people to purchase your products or services.
Email marketing is a great way to reach out to your email list, offer exclusive discounts and coupons, or create limited-time flash sales for the perfect opportunity to convert potential customers into paying ones. Do not forget to promote these promotions on social media accounts as well. According to our mentors in business, your email list should be an essential part of your promotional strategy—it’s a great way to reach out to potential customers and keep your existing ones engaged with offers they won’t resist. Start building your email list today, and ensure you use email marketing and other promotional strategies for maximum impact.
6) Use email marketing
Even if you don’t have an extensive email list, you can still use email marketing to reach potential customers. You can create an email course (or update an existing one) and promote it using paid ads or email outreach. Even if you don’t have a massive email list, you can still use email marketing to reach out to potential customers and build relationships with them. You can set up automated email campaigns that will help to nurture those relationships and eventually lead to more sales.
Email marketing is a powerful tool for building relationships with potential customers. You can use email to share content and updates about your product or service, offer discounts, run promotions, and even create email courses that teach people something valuable about your industry. Investing in email marketing will help you to build relationships with potential customers and eventually convert them into paying customers.
Email is an essential part of any successful marketing strategy, so start building your email list today and use email marketing to reach the right people with the right message at the right time. The results could be excellent, especially if you follow the tips of our small business startup advisors and mentors.
7) Other People’s Audiences
Online events such as webinars and virtual summits are a great way to reach new potential customers. It is also a great platform to show off your expertise while building relationships with potential customers. For higher-ticket products and programs, webinars are the ideal sales vehicle. By speaking to your audience in real-time (and perhaps even on video), you give them a chance to get to know more about you through email. Combine webinars with affiliate promotions or paid traffic, and you have a scalable sales machine that can quickly bring in hundreds of new potential clients with every event. Guest Blogging, no list of your own? Guest posting on someone else’s blog lets you quickly borrow their audience—and start growing your own. Choose blogs whose readership complements yours—not a competitor—for the best results.
Borrow a List (for Real). Friends and colleagues with mailing lists are also a good option, though it might cost you. One way to manage payment is to borrow a colleague’s list while using their affiliate link for your product. If that’s not an option, then a one-time fee can be negotiated as well and will generally be based on the size and responsiveness of the list.
Get Interviewed. Podcasts are hot right now. Nearly everyone has a new weekly (or even daily) interview show. If you have a great product or service, you’re the perfect fit for an interview spot, so start reaching out to those podcasters. They’ve got hungry audiences just waiting to hear from you!
There you have it! Seven clever ways that will help you grow that email list.
And here is one bonus way, and that is to create your content to grow your list.
Blogging is also a great way to make sales – I mean, you are here reading this right now, aren’t you? Creating content that informs, educates, and engages your audience can drive more visitors to your website and eventually convert them into paying customers. Maybe you want to book a call with my online business mentors or want me to discuss how to grow your list (or any other business stuff that is nipping at your heels right now).
Content marketing is another innovative way to make sales. You can create content about your product or service and share it on social media and other digital channels. It will help you to build relationships with potential customers, drive more traffic to your website and eventually convert them into paying customers.
While it might be true that “the money is on the list,” that doesn’t mean it has to be on your list. There are many more ways through which you can borrow someone else’s audience as you grow your own, so don’t let the lack of a mailing list hold you back from building your business and making sales. Email marketing and list building can be intimidating, but it doesn’t have to be. With a few tips and tricks, you can tap into email lists of influencers or even build your email list with relative ease.
If you want to build your email list from scratch, create content that resonates with your target audience and make sure it’s easy to find. Include email options in your content, and offer something valuable – such as an ebook, whitepaper, or coupon – in exchange for email address signups. It will help you to collect email addresses from people who are already interested in your product or service and thus more likely to convert into paying customers.
Email lists are powerful tools for generating sales and growing your business. With a little effort and advice from the best business mentors, you can enjoy the leverage of email marketing to reach more people and increase your profits – even if the money isn’t on your list.
So don’t be afraid to get creative regarding email marketing and list building – you never know what opportunities may arise!
